Activation Funnel

The Activation page shows how users and organizations progress from sign-up through activation, how your guided flows are being adopted, and which stalled accounts are worth the most so you can follow up with the highest-value ones first. It reuses the planValue trait you already pass to ARCY. No billing integration needed. Everything lives on one page, in this order: the metrics row, flow adoption overview, the funnel, and stuck pre-activation.

What you need

Two things drive this page:

• Activation milestones. Define activationMilestones in your app.yaml and run arcy push. These are the ordered stages a user moves through, for example signed up, activated, retained. Without them the funnel shows a setup message instead of stages.
• Plan value. Pass plan and planValue on ARCYProvider, the same traits used for Revenue Tracking and Metrics. planValue is the current monthly value in USD for that user or account. Without it the plan columns show a dash.

The metrics row

Four cards at the top summarize activation health:

• Onboarding completion. Share of users who reached the final stage.
• Day-7 activation rate. Share of users who reached the activated stage.
• Activated to retained. Share of users who reached the retained stage.
• Stuck pre-activation. Count of accounts that have stalled before activating.

A card shows "no data yet" until ARCY has enough sessions to compute it.

Flow adoption overview

A table of your guided flows and how well users complete them. Columns are Flow, Completion (share of users who finished the flow), Drop-off step (the step where most users stop), and Struggles (how many times users got stuck in the flow). Flow adoption metrics appear once users start interacting with ARCY-guided flows in your product; until then the section shows a "no flow data yet" message.

The funnel

The funnel is a tapering funnel chart, one band per activation stage in order. The widest band at the top is the first stage, and each band narrows to the next stage's size, so the shape itself shows the drop-off. Beside each band, a label shows the stage's share of the total, the number of users in it, and how many dropped off from the previous stage. Hover a band to focus it.

Stuck pre-activation

Accounts that haven't progressed in over seven days. A toggle switches between two views:

• Users. Columns are User, Plan, and Plan value.
• Organizations. Columns are Organization, Plan, Plan value, and Users (the number of people in the account).

Use the search box to find an account by name or ID, and the plan filter to narrow the list to a single plan. A plan with no value shows a dash. A free plan shows $0/mo, which is a real value, not missing data.

The list is capped at the most idle accounts, so you always see the ones that have been stuck longest.

When the page is empty

• No activation milestones configured. Define activationMilestones in app.yaml and run arcy push to turn on funnel tracking.
• No stuck accounts. Every account is progressing, so there is nothing to follow up on. The section reappears once an account stalls.

The timestamp at the bottom shows how fresh the data is. Use the refresh control in the top right to pull the latest figures.