Metrics

The Metrics page turns the planValue you already pass to ARCY into a live revenue and retention view. No billing integration to connect. Once ARCY has seen one paying account, the page starts filling in.

What you need

Pass plan and planValue on ARCYProvider, the same traits used for Revenue Tracking. planValue is the current monthly value in USD for that user or account. Use organizationTraits for B2B products and userTraits for B2C products.

Organizations and Users

A single toggle at the top of the page switches every metric and chart between two views:

• Organizations computes everything from account-level planValue.
• Users computes everything from user-level planValue.

Switching the toggle reloads the figures for that view. Use whichever level matches how you bill.

The metrics

• MRR is the sum of planValue across your active paying accounts.
• NRR is net revenue retention for last month's paying cohort, so you can see whether existing customers are expanding or contracting.
• Churn rate is gross revenue churn, the share of last month's revenue lost from accounts that left.
• LTV is the average account value divided by your monthly churn rate.
• LTV : CAC compares lifetime value to acquisition cost. You enter your average CAC inline on the card, since ARCY has no way to know it.
• Free to paid is the share of last month's free accounts that converted to paying this month.

Two charts break the numbers down by plan: MRR by plan and Churn by plan.

The three states

Most of these metrics compare this month to last month, so the page needs history before it can show them. It moves through three states:

1. Locked. No paying account has been seen yet. The page shows a short setup prompt instead of cards. Pass planValue to move past this.
2. Collecting data. At least one paying account exists, but fewer than two months of history have been recorded. MRR and the MRR-by-plan chart already show real figures. The other cards show a "Collecting data" badge with a rough estimate of when they will be ready.
3. Active. Two or more months of history exist. Every metric shows a value with a "vs last mo" change.

History accrues forward from the first nightly run, so the page gets more complete each month.

Entering your CAC

The LTV : CAC card needs one number ARCY cannot derive: your average customer acquisition cost. Once churn data is available, the card shows a small input. Enter your average CAC in USD and save. The ratio updates immediately. You can change it later at any time.

When figures refresh

Metrics are recomputed by a nightly job, so the numbers are stable within a day. MRR and the MRR-by-plan chart are always live, since they do not need history.